Sales territory planning: An essential task for any company
Companies with a thorough knowledge of their sales structures in foreign markets are already ahead of the game. GfK GeoMarketing’s consultants have planned and optimized hundreds of sales structures. Take this opportunity to go ahead and make an assessment of your 2009 territory optimization needs. Read about the most important criteria for your sales territory planning... more
Contact: Thorsten Lauszus, Tel. +49 (0)7251 9295145
Tutorial
Sales territory planning with DISTRICT 10!
This month's tutorial is offered in video format! Check it out to learn more about how to use DISTRICT when planning a new territory structure... more
DISTRICT 10: Optimal support for logistics planning
DISTRICT has long been an indispensible planning tool for the logistics sector. Applications range from illustrating customer locations to analyzing workflow and planning transport routes. Learn more about how DISTRICT provides optimal support for the logistics branch in this edition of e-News and/or live at the POST-EXPO 2008 in London... more
Contact: Sonja Scharf, Tel. +49 (0)7251 9295110
Microgeography
Analyze street segments using GfK GeoMarketing's market data!
With our ultra-precise microgeographic data, you can achieve more success in planning direct marketing campaigns and catchment areas, identifying promising locations and determing customer potential... more
GfK Roper Consumer Styles: Your target groups at a glance
The GfK Roper Consumer Styles 2008 dataset allows you to segment your target groups into eight classifications based on their values and consumer behaviors. In collaboration with GfK Lifestyle Research, we're making this data available beginning in October, with Germany-wide coverage of all municipalities, postcodes and more than 2.5 million street segments... more
Contact: Doris Steffen, Tel. +49 (0)7251 9295180
Digital maps
A better basis for planning: The new Turkey map set!
The newly digitized Turkey map set - reflecting the 2008 status of all administrative boundaries - is now available, featuring, for the first time, a map of the country's five-digit postcodes... more
Consultancy: Investment strategies for investors and banks
GfK GeoMarketing supports investors and banks in their Europe-wide investment decisions regarding the purchasing and financing of commercial real estate, with particular expertise in the area of retail trade. We serve as completely neutral and independent partners in investment decisions involving any aspect of the real estate market... more
Contact: Manuel Jahn, Tel. +49 (0)40 22711230
Trade fairs
Trade fairs and conventions in October
- POST-EXPO, London, stand 1240 - Sept. 30-October 2
- Mail Order World, Wiesbaden, stand 903, hall 9 - October 1-2
- EXPO REAL, Munich - October 6-8
- SPSS Customer Summit Germany, Munich - October 9
- Pharma Sales Force, Berlin - October 20-23 Book an appointment...
Download: Germany's top 10 retail locations
Where are Germany's top retail locations? This month's exclusive download is a map illustrating Germany's top 10 retail locations. Produced with RegioGraph 10, this visually compelling map allows you to draw some valuable conclusions regarding Germany's prime retail locations... more
Contact: Alexandra Deutsch, Tel. +49 (0)7251 9295170
Software training courses
Software training courses - offered at your place of business!
GfK GeoMarketing offers two-day training courses for RegioGraph and DISTRICT in English. These sessions help you utilize the full potential of these powerful applications! Book a place...
For questions related to GfK GeoMarketing e-News, please contact:
Cornelia Lichtner
Marketing
GfK GeoMarketing
c.lichtner@gfk-geomarketing.com
Management Board: Olaf Petersen, Wolfram Scholz, Dr. Eberhard Stegner
Amtsgericht Mannheim, HRB 250872
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