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Micromarketing: Street-level market data and analyses

More planning security: New 2008 maps of Turkey

Download: Turnover potential for multifunctional devices

 More planning security: New 2008 maps for Turkey

The 2008 digital map set of Turkey is now available, including a new map of the country's five-digit postcodes. With a total of 25 highly detailed administrative, postcode and topographic digital maps, this map set is one of the most important foundations for planning and managing your Turkey-based projects.

Map set only one of its kind

Up-to-date and precise maps of Turkey are difficult to find as a result of the inconsistent and contradictory nature of many of the available data sources. Look no further than GfK GeoMarketing's 2008 Turkey map set, a collection of ultra-accurate and rigorously researched maps. For the first time, this map set comes with a five-digit postcode map - the only one of its kind on the market! Another new addition is the Tele Atlas streetmap layer (in RegioGraph and DISTRICT's *.lay data format) with integrated infrastructure data, an ideal resource for your territory planning with DISTRICT.

The Turkey map set consists of the following maps:

Administrative maps

• 81 provinces (iller)
• 938 counties and greater metropolitan areas (ilceler)
• 5,816 city neighborhoods, integrated into the county/city map

NEW! Postcode maps

• 3,273 five-digit postcodes
  Newly digitized based on the official list of postcodes from the Turkish Postal Service. You won´t find this layer anywhere else in this form and quality!
• 81 two-digit postcodes

Topographic maps

• Newly digitized streets, railways, rivers, lakes, city areas, and much more
• 37,919 city points organized by number of inhabitants
• Newly digitized and detailed elevation levels

NEW! Streetmaps with infrastructure data*

• Tele Atlas street data, level 0-5
• Fully associated with embedded infrastructure data, enabling optimal territory planning 

*Only available in the RegioGraph and DISTRICT *.lay data format

Data formats

GfK GeoMarketing's digital maps are available in the following data formats:  *.lay (RegioGraph and DISTRICT), *.tab/*.mid/*.mif (MapInfo Professional), *.shp (ESRI ArcGIS) and *.gdb (GeoDatabase).

Further information

• Download samples in the data format of your choice (incl. PDF) and
  check out the quality for yourself... more
• For more ordering information, click here.

Contact: Sonja Scharf, Tel. +49 (0)7251 9295110

 Download: Turnover potential for multifunctional devices

The GfK Office Supplies Potential dataset shows region-specific turnover potential for office supplies. This invaluable dataset provides companies who manufacture, service and/or deliver office-related products the ability to optimize their sales strategies. GfK GeoMarketing not only provides information on the total market potential for office supplies, but also detailed potential data for 10 product groups. This month's exclusive download is a map illustrating potential for multifunctional devices.

Download (approx. 300 KB)

GfK Office Supplies Potential - The solution to your turnover planning and sales force evaluation needs

Newly calculated for 2008, this market data set reveals the region-specific potential for office-related supplies, with information on potential for the total market as well as for the following ten product groups:

• Tele- / Mobile communications
• Internet services
• PCs
• Photocopiers
• Printers
• Multifunctional devices
• Projectors
• Software
• Office furniture
• Security systems

The GfK Office Supplies Potential dataset provides information at the level of five-digit postcodes and municipalities in per mill values. These values are based on the number of work places in a given region, providing companies that manufacture, store or deliver office-related products a decisive competitive advantage and an invaluable tool for managing external sales forces. By pairing these figures with your turnover goals, you can determine the actual potential for a given location and position your sales force accordingly.

Contact: Alexandra Deutsch, Tel. +49 (0)7251 9295170