Dear Reader,
Welcome to the new and improved "GfK GeoMarketing e-News"! As promised in the July issue, we´ve made your monthly geomarketing news update clearer, more practice-oriented and custom-tailored. Just as with our recently relaunched website, www.gfk-geomarketing.com, we hope this helps you manage the geomarketing tasks of your daily work routine even faster and more efficiently!
Your GfK GeoMarketing team


Independent and reliable real estate and location consultancy
GfK GeoMarketing provides expert location and real estate consultancy services throughout Europe. Our appraisals and recommendations are highly regarded thanks to our specialized knowledge and experience as well as the proven reliability of our advice. We'd be happy to provide support for your projects, Europe-wide... more
Contact: Doris Steffen, Tel. +49 (0)7251 9295180

GfK GeoMarketing News 03|2008
GfK GeoMarketing News 03|2008 now online!
Topics: GfK expert appraisals and consultancy services, micromarketing, new Asia map set, territory planning, user reports... more


540,000 square kilometer sales area managed with DISTRICT
Atlas Copco Tools Central Europe uses DISTRICT to perform regular sales territory optimizations for its massive 540,000 km2 sales area that spans five countries. The result: Greater transparency and a marked increase in productivity!... more
Contact: Thorsten Lauzus, Tel. +49 (0)7251 9295145

Tutorial
Calculate drive-time zones for your business locations with DISTRICT and RegioGraph
The calculation of drive-time zones – also referred to as “isochrons” – makes it possible to organize your sales territories according to accessibility... more


Micromarketing: Street-level market data and analyses
People with similar levels of education, value systems and behavior patterns tend to live near one another. GfK GeoMarketing’s highly detailed street-level market data allows companies to achieve more targeted marketing campaigns, product positioning and new customer acquisition strategies...
more
Contact: Doris Steffen, Tel. +49 (0)7251 9295180

Trade fairs
Trade fairs and conventions in September
- GRI-Europe Summit, Paris - Sept. 15-16
- GCSC Congress, Berlin - Sept. 18-19
- POST-EXPO, London, stand 1240 - Sept. 30-October 2 Book an appointment...


More planning security: New 2008 maps for Turkey
The 2008 digital map set of Turkey is now available, including a new map of the country's five-digit postcodes. With a total of 25 highly detailed administrative, postcode and topographic digital maps, this map set is one of the most important foundations for planning and managing your Turkey-based projects... more
Contact: Sonja Scharf, Tel. +49 (0)7251 9295110

Software training courses
Software training courses - also at your place of business!
GfK GeoMarketing offers two-day training courses for RegioGraph and DISTRICT in English. These sessions help you utilize the full potential of these powerful applications! Book a place...


Download: Turnover potential for multifunctional devices
The GfK Office Supplies Potential dataset shows region-specific turnover potential for office supplies. This invaluable dataset provides companies who manufacture, service and/or deliver office-related products the ability to optimize their sales strategies. GfK GeoMarketing not only provides information on the total market potential for office supplies, but also detailed potential data for 10 product groups. This month's exclusive download is a map illustrating potential for multifunctional devices... more
Contact: Alexandra Deutsch, Tel. +49 (0)7251 9295170

For questions related to GfK GeoMarketing e-News, please contact:
Cornelia Lichtner
Marketing
GfK GeoMarketing
c.lichtner@gfk-geomarketing.com
Management Board: Olaf Petersen, Wolfram Scholz, Dr. Eberhard Stegner
Amtsgericht Mannheim, HRB 250872
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