Dear Reader,

We have some big news to share: Our new website just launched a few days ago! Complete with an attractive, easy-to-navigate menu structure, the new website elegantly and clearly presents GfK GeoMarketing’s products and services as well as information on the exciting world of geomarketing.

Check out the site for yourself by visiting www.gfk-geomarketing.com – we’re confident you’ll be impressed! Beginning in August, our e-News newsletter will also feature a new design!

Enjoy reading this summer edition!

Your GfK GeoMarketing team

Contents

1) Geomarketing knowledge: Germany's retail markets
2) User report: Streamlining a physicians’ insurance consulting network with DISTRICT
3) Digital maps: Worldwide postcode maps as basis for all geomarketing analyses
4) Market data: GfK Retail Centrality, GfK Retail Purchasing Power and GfK POS Turnover
5) Real Estate Consulting: Profit from our neutrality and objectivity
6) Tips & tricks for RegioGraph and DISTRICT: Creating animated maps
7) Sales territory planning: Profit from our expertise
8) English-language software training for RegioGraph and DISTRICT
9) Exclusive download: European retail growth map, 2007-2009

1) Geomarketing knowledge: Germany's retail markets

Berlin, Hamburg and Munich are the three dominant retail centers with the highest net retail purchasing power in Germany. However, the drawing power of retail trade in the smaller and mid-sized German towns in particular is often disproportionately strong when compared to their actual population. These are some of the findings of the GfK Retail Location Guide for Germany for 2008...

www.gfk-geomarketing.de/en/gfk_geomarketing/ market_data/20080702_retail_location_guide_germany.html

2) User report: Streamlining a physicians’ insurance consulting network with DISTRICT

The Association of Financial Consultants for German Physicians (Deutsche Ärzte Finanz) has been using RegioGraph since 2002 and DISTRICT since 2005 for the visualization of company data, in addition to the planning and further development of service structures. Read how DISTRICT helps the company in planning optimal sales territories and why it has "proven indispensible"...

www.gfk-geomarketing.de/en/gfk_geomarketing/kundenservice/ gfk_geomarketing_news/aktuelle_ausgabe/deutsche_aerzte_finanz.html

>> If you have questions about DISTRICT or sales territory planning, please contact Thorsten Lauszus at +49 (0)7251 9295145 or t.lauszus@gfk-geomarketing.com

3) Digital maps: Worldwide postcode maps as basis for all geomarketing analyses

Digital maps form the basis of all geomarketing analyses and software applications. Postcode maps are especially indispensable when it comes to precisely locating customers.
GfK GeoMarketing produces the world’s largest collection of digital maps – we offer seamlessly fitting maps for 240 countries worldwide, available in all standard data formats. The high-quality of our maps is immediately apparent – check out some samples and see for yourself:

www.gfk-geomarketing.de/en/gfk_geomarketing/ digital_maps/samples.html

>> For more information, contact Nicole Lahr at +49 (0)7251 9295160 or n.lahr@gfk-geomarketing.com.

4) Market data: GfK Retail Centrality, GfK Retail Purchasing Power and GfK POS Turnover

GfK Retail Centrality is a measure of the attractiveness of a city with regard to its ability to draw and sustain retail trade. A city is considered particularly attractive economically when it achieves a purchasing power higher than that which would be possible from its inhabitants alone. This can be determined by comparing the retail purchasing power of the city's residents to the retail turnover achieved at the retail location (GfK POS Turnover for the Retail Trade). The resulting "GfK Retail Centrality" is directly related to the extent and frequency of customer in- and outflows from the outlying regions.

GfK GeoMarketing updates these important market indices each year for many European countries. For 2008, we have already updated Germany, France, Poland and Austria - just to name several.

www.gfk-geomarketing.com/en/gfk_geomarketing/market_data/market_data_by_theme/ retail_centrality.html

>> Would you like more information on our GfK market data? Contact Alexandra Deutsch at +49 (0)7251 9295170 or a.deutsch@gfk-geomarketing.com.

5) Real Estate Consulting: Profit from our neutrality and objectivity

GfK GeoMarketing provides Europe-wide location and real estate appraisals and reports for clients from numerous branches of trade, including the retail and financial services sectors as well as city councils. Our appraisals enjoy an impeccable reputation throughout Europe thanks to many years of experience, a perfected methodology and our status as a fully neutral market research company.

We’re proud of these distinguished qualities, because they ensure that we can make a significant contribution to the long-term sustainability of our clients‘ projects. We adhere to the most stringent ethical guidelines and assess the compatibility of projects with regard to local building codes and regulations. This ensures that our appraisals are legally sound. 

Read more about our full range of consultancy services at www.gfk-geomarketing.com/consultancy.

>> For more information, contact Doris Steffen at +49 (0)7251 9295180 or
d.steffen@gfk-geomarketing.com.

6) Tips & tricks for RegioGraph and DISTRICT: Creating animated maps

Incorporate movement into your maps! Create eye-catching fly-overs in RegioGraph 10 and DISTRICT 10 with the downloadable Fly-over Add-on. Take your internal and external reports and presentations to the next level with this impressive feature. It's very easy - just follow the steps in our tutorial ...

www.gfk-geomarketing.de/en/gfk_geomarketing/software/ tutorials/layout_tipps/fly_over_add_on.html.

>> Did you know that as a registered of user of RegioGraph/DISTRICT you can access a free hotline for software-related questions by calling +49 (0)7251 9295112?

7) Sales territory planning: Profit from our expertise

GfK GeoMarketing's experts can help with all aspects of your 2008 sales territory planning – from preliminary market assessments to the establishing of a new regional structure.

You can find valuable tips about regional planning on our websites, including advice about methodology, individual planning phases and much more. Take a moment to get an overview of the wealth of information and services that GfK GeoMarketing provides:

www.gfk-geomarketing.com/territoryplanning

>> Any questions? Don't hesitate to contact us! Please get in touch with Sonja Scharf at +49 (0) 7251 9295110 or s.scharf@gfk-geomarketing.com.

8) Software training for RegioGraph and DISTRICT: Now available in English

Do you want to learn how to make better maps?

GfK GeoMarketing offers two-day training courses for RegioGraph and DISTRICT in English. These sessions help you utilize the full potential of these powerful applications! You'll find the latest available training dates at www.gfk-geomarketing.com/training.

And if you can't come to us, we'll come to you!
We offer training courses at your place of business!

>> Interested in a RegioGraph or DISTRICT training course? Contact Sonja Scharf at
+49 (0)7251 9295110 or s.scharf@gfk-geomarketing.com.



9) Exclusive download: European retail growth map, 2007-2009

This month’s exclusive download is a map illustrating retail growth in Europe from 2007 to 2009. You can discover Europe’s most exciting and up-and-coming markets at a mere glance!

>> Download the map as a PDF:
www.gfk-geomarketing.com/fileadmin/gfkgeomarketing/en/ gfk_geomarketing_enews/0708_retail_turnover_europe.pdf (approx. 814 KB)

For questions related to GfK GeoMarketing e-News, please contact:

Cornelia Lichtner
Marketing
GfK GeoMarketing GmbH
c.lichtner@gfk-geomarketing.com

Management Board: Olaf Petersen, Wolfram Scholz, Dr. Eberhard Stegner
Amtsgericht Mannheim, HRB 250872

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