Dear Reader,

It’s finally here – the 2008 European Football Championship has now kicked off! May the best team win! In this spirit, we’ve prepared something special. Bring the fun of soccer into the office with a free table soccer game, available with every purchase of RegioGraph or DISTRICT through June 27, 2008.

Pleasant reading!

Your GfK GeoMarketing team

Contents

1) Geomarketing in practice: Sales territory planning at Vichy - Vitamin-boost with D-10!
2) RegioGraph/DISTRICT: Order now and receive a free table soccer game !
3) Maps: New IMS landscape maps for pharmaceutical-related planning in Germany
4) Market data: Identify sales potential with the GfK Office Supplies Potential dataset
5) Real Estate Consulting: Study on the top retail locations in Germany
6) Tips & tricks for RegioGraph and DISTRICT: Import your data directly from MS Office 07
7) Sales territory planning: Profit from our expertise
8) English-language software training for RegioGraph and DISTRICT
9) Trade fairs: Visit us at the 2008 mailingtage in Nuremberg!
10) Exclusive download: Map illustrating potential for PCs in the office supply sector

1) Geomarketing in practice: Sales territory planning at Vichy - Vitamin-boost with D-10!

We spoke with Stefan Mohrlang, sales controller at Vichy, about how his company uses the sales territory planning software DISTRICT as a rejuvenating force for sales territory planning in the cosmetics sector...

>> For more information on DISTRICT 10 and sales territory planning, visit www.gfk-geomarketing.com/territoryplanning.

2) RegioGraph / DISTRICT: Order now and receive a free table soccer game!

Go ahead and secure a full version of RegioGraph or DISTRICT before EURO 2008 comes to a close. You’ll not only receive a powerful, cutting-edge geomarketing software solution for market analyses and regional planning, but also – for orders placed through June 27, 2008 – a free table soccer game.
Order online now:

RegioGraph: www.gfk-geomarketing.com/
geomarketing_software/regiograph_bestellen.php

DISTRICT: www.gfk-geomarketing.com/
geomarketing_software/district_bestellen.php

>> If you have questions about RegioGraph or DISTRICT, please contact Thorsten Lauszus at +49 (0)7251 9295145 or t.lauszus@gfk-geomarketing.com

3) Maps: New IMS landscape maps for pharmaceutical-related planning in Germany

GfK GeoMarketing offers up-to-date (2008) digital maps of the IMS landscape segmentation. Considered one of the most important maps by the German pharmaceutical industry, the maps depict the up-to-date IMS structures in high detail. RegioGraph and DISTRICT versions of the maps (.lay format) include comprehensive infrastructure data, allowing you to plan your external sales territories according to accessibility. This will bring even more precision to your market analyses and sales territory planning. The maps are available for the various regional and sub-regional distinctions associated with the IMS landscape structures (i.e., health provider areas and regions, medical specialist clusters, general practitioner segments).

www.gfk-geomarketing.com/digitalmaps/maps_germany.htm

>> The new IMS Landscapes map set is available in the common data formats. For more information, contact Nicole Lahr at +49 (0)7251 9295160 or n.lahr@gfk-geomarketing.com.

4) Market data: Identify sales potential with the GfK Office Supplies Potential dataset

GfK GeoMarketing offers up-to-date (2008) figures on turnover potential for office-related purchases. For the first time, this data is available at the municipal and five-digit postcode levels for all of Germany. This data gives you the region-differentiated market potential for office-related purchases spanning a wide range of product lines, including computers, software, mobile and telecommunications products, internet services, printers, copiers, multi-function devices, projectors, office furniture and security-related products.

www.gfk-geomarketing.com/marketdata/germany/gfk_sales_indices_office.htm

>> Would you like more information on the GfK Office Supplies Potential dataset Contact Alexandra Deutsch at +49 (0)7251 9295170 or a.deutsch@gfk-geomarketing.com.

5) Real Estate Consulting: Study on the top retail locations in Germany

How does the retail trade situation look in Germany’s cities? Drawing on data from GfK GeoMarketing’s comprehensive “German Retail Network Databank,” our study on the country’s top retail locations allows you to compare Germany’s cities across a wide range of criteria, including purchasing power, retail centrality, POS turnover, turnover development and sales areas. If you’re interested in obtaining customized data – such as background information or time series for specific German cities –, please contact us to discuss your needs.

>> For more information, contact Antje Hille at +49 (0)40 22711234 or
a.hille@gfk-geomarketing.com.

6) Tips & tricks for RegioGraph and DISTRICT: Import your data directly from MS Office 07

The new RegioGraph / DISTRICT 2008 update enables users to import their project worksheets, create presentations and edit regional sales and service networks from directly within the MS Office Suite applications via an integrated menu...

www.gfk-geomarketing.com/gfk_geomarketing_news/
0208_tutorial.html

>> Did you know that as a registered of user of RegioGraph/DISTRICT you can access a free hotline for software-related questions by calling +49 (0)7251 9295112?

7) Sales territory planning: Profit from our expertise

GfK GeoMarketing's experts can help with all aspects of your 2008 sales territory planning – from preliminary market assessments to the establishing of a new regional structure.

You can find valuable tips about regional planning on our websites, including advice about methodology, individual planning phases and much more. Take a moment to get an overview of the wealth of information and services that GfK GeoMarketing provides:

www.gfk-geomarketing.com/territoryplanning

Any questions? Don't hesitate to contact us!

>> To arrange an individually tailored training course and to discuss any other questions you may have, please get in touch with Sonja Scharf at +49 (0) 7251 9295110 or
s.scharf@gfk-geomarketing.com.

8) Software training for RegioGraph and DISTRICT: Now available in English

Do you want to learn how to make better maps?

GfK GeoMarketing offers two-day training courses for RegioGraph and DISTRICT in English. These sessions help you utilize the full potential of these powerful applications! You'll find the latest available training dates at www.gfk-geomarketing.com/training.

And if you can't come to us, we'll come to you!
We offer training courses at your place of business!

>> Interested in a RegioGraph or DISTRICT training course? Contact Sonja Scharf at
+49 (0)7251 9295110 or s.scharf@gfk-geomarketing.com.



9) Trade fairs: Visit us at the 2008 mailingtage in Nuremberg!

From June 18-19, we’ll be presenting our innovative geomarketing solutions in Nuremberg at the mailingtagen 2008, the specialty trade fair for direct and dialogue marketing. You can find us in hall 4A at stand no. 111.

At the direct advertising forum on Thursday, June 19, you’ll have the opportunity to learn more about taking a geomarketing approach to target group segmentation. GfK GeoMarketing’s Simone Baecker-Neuchl will deliver a presentation at the forum from 11:30-11:55. We’re looking forward to your visit!

>> Book an individually tailored presentation of our services at www.gfk-geomarketing.com/fairs! If you have any questions, please contact Alexandra Deutsch at +49 (0)7251 9295170 or a.deutsch@gfk-geomarketing.com.

10) Exclusive download: Map illustrating potential for PCs in the office supply sector

This month's exclusive download is a map depicting potential for PCs in the office supply sector for Germany counties and greater metropolitan areas. This insightful map is full of information – for example, one glance reveals that the federal state of North Rhein-Westphalia is a real hot spot, due mostly to its heavy concentration of businesses.

>> Download the map as a PDF:
www.gfk-geomarketing.com/gfk_geomarketing_enews/pdf/
0608_Potential_PC_2008.pdf (approx. 700 KB)

For questions related to GfK GeoMarketing e-News, please contact:

Cornelia Lichtner
Marketing
GfK GeoMarketing GmbH
c.lichtner@gfk-geomarketing.com

Management Board: Olaf Petersen, Wolfram Scholz, Dr. Eberhard Stegner
Amtsgericht Mannheim, HRB 250872

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