Dear Reader,

GfK GeoMarketing’s recently released RegioGraph and DISTRICT 2008 update gives you the latest cutting-edge tools for successful geomarketing. Included in the update are a map set of a European country of your choice, Europe purchasing power data at the country and GfK regions levels and the new Microsoft Office 2007 Plug-In. The new plug-in provides a powerful interface with the MS Office 2007 applications, Word, Excel and PowerPoint that will save you time in the production of maps and presentations!

Also available: the May issue of GfK GeoMarketing News, our quarterly customer newsletter. It’s packed with the latest updates on our products as well as developments in the field of geomarketing.

Pleasant reading!

Your GfK GeoMarketing team

P.S. In anticipation of the upcoming 2008 European Football Championship in Austria and Switzerland, we’ve prepared a special download for you: a match schedule. With this schedule, you won’t miss a game! Download, print and hang on your office wall!

Contents

1) GfK GeoMarketing News issue #2-2008 hot off the press!
2) RegioGraph and DISTRICT 2008 update: Geomarketing from within Excel and Word
3) Maps: 2008 Japan map set now available
4) Market data: GfK POINTplus^® - GfK market data at the level of street segments
5) Real Estate Consulting: Vienna ready for EURO 2008 and much more
6) Tips & tricks for RegioGraph and DISTRICT: Service Pack 4 available as of May 27!
7) Sales territory planning: Profit from our expertise
8) English-language software training for RegioGraph and DISTRICT
9) Trade fairs: Visit us at the 2008 mailingtage in Nuremberg!
10) Exclusive download: Euro 2008 match schedule

1) GfK GeoMarketing News issue #2-2008 hot off the press!

GfK GeoMarketing News provides regular updates on the latest news in the field of geomarketing. Topics in the current issue include:

• the latest geomarketing features offered by the RegioGraph and DISTRICT 2008 update
• discovering market potential with the new GfK Purchasing Power By Age Group dataset for Germany
• a user’s report on the use of DISTRICT for successful sales territory planning at Vichy

... and much more!

www.gfk-geomarketing.com/kundenservice/
newsletter/mn_aktuell.htm

2) RegioGraph and DISTRICT 2008 update: Geomarketing from within Excel and Word

The 2008 update for version 10 contains all you need for cutting-edge geomarketing: a map set of a European country of your choice, purchasing power data for Europe at the country and GfK regions levels and the new Microsoft Office 2007 Plug-In. These additions bring users up-to-date and enhance productivity…

www.gfk-geomarketing.com/gfk_geomarketing_news/
0208_regiograph_district_update.html

>> If you have questions about the 2008 update of RegioGraph/DISTRICT, please contact Thorsten Lauszus at
+49 (0)7251 9295145 or t.lauszus@gfk-geomarketing.com

3) Maps: Japan 2008 map set update now available

Our newly revised and expanded digital map set for Japan is now available. The included maps are ready for implementation into any standard geomarketing application and together comprise a reliable basis for companies wishing to plan sales and expansion activities in East Asia. Included for the first time in the map set is a map with coverage of the country’s approximately 950 three-digit postal code districts.

Due to boundary changes in recent years, Japan’s approximately 2,000 municipal distinctions have almost halved in number since the year 2000. Naturally, the updated map reflects these changes. Also, both the three-digit postal code district map and prefecture map contain Japanese language attributions. Finally, the map set comes complete with numerous topographic maps with coverage of the road network and rivers (among others!) as well as a newly available map featuring more than 10,000 city points.

www.gfk-geomarketing.com/digitalmaps/maps_japan.htm

>> The new digital map set for Japan is available in the common data formats. For more information, contact Alexandra Deutsch at +49 (0)7251 9295170 or a.deutsch@gfk-geomarketing.com.

4) Market data: GfK POINTplus^® - GfK market data at the level of street segments

GfK POINTplus is GfK GeoMarketing’s microgeographic databank. It contains retail-relevant data on demographics (GfK Demographics), general purchasing power (GfK Purchasing Power) and purchasing power for 61 retail product lines (GfK Purchasing Power for Retail Product Lines) for 2.5 million street segments throughout Germany. GfK POINTplus is a powerful tool for achieving high levels of precision in planning direct marketing campaigns, analyzing catchment areas, finding ideal locations and determining customer potential.

GfK GeoMarketing also offers the GfK Financial Services Potential and GfK Euro Socio Styles datasets for your microgeographic needs. Please call us for more information – we’d be happy to answer your questions!

www.gfk-geomarketing.com/market_data.htm

>> Would you like more information on GfK POINTplus? Contact Doris Steffen at +49 (0)7251 9295180 or d.steffen@gfk-geomarketing.com.

5) Real Estate Consulting: Vienna ready for EURO 2008 and much more

Nina Zimmermann, GfK GeoMarketing location expert in the Real Estate Consulting division, assesses Vienna as a retail location. Her message: Internal development versus decentralization…

www.gfk-geomarketing.com/gfk_geomarketing_news/
0208_vienna.html

>> For more information, contact Nina Zimmermann at +49 (0)40 22711220 or n.zimmermann@gfk-geomarketing.com.

6) Tips & tricks for RegioGraph and DISTRICT: Service Pack 4 available as of May 27!

The new Service Pack 4 for RegioGraph and DISTRICT provides optimizations for the following functions (among others): insertion of objects into an object layer, copying and pasting of object layers (and saving them as templates), “multidimensional symbols” shading, undo function, copy and pasting of legends, interactive optimization, data import and the DISTRICT algorithm. Get this important update by clicking Updates in the Help menu.

>> Did you know that as a registered of user of RegioGraph/DISTRICT you can access a free hotline for software-related questions by calling +49 (0)7251 9295112?

7) Sales territory planning: Profit from our expertise

GfK GeoMarketing's experts can help with all aspects of your 2008 sales territory planning – from preliminary market assessments to the establishing of a new regional structure.

You can find valuable tips about regional planning on our websites, including advice about methodology, individual planning phases and much more. Take a moment to get an overview of the wealth of information and services that GfK GeoMarketing provides:

www.gfk-geomarketing.com/territoryplanning

Any questions? Don't hesitate to contact us!

>> To arrange an individually tailored training course and to discuss any other questions you may have, please get in touch with Sonja Scharf at +49 (0) 7251 9295110 or
s.scharf@gfk-geomarketing.com.

8) Software training for RegioGraph and DISTRICT: Now available in English

Do you want to learn how to make better maps?

GfK GeoMarketing offers two-day training courses for RegioGraph and DISTRICT in English. These sessions help you utilize the full potential of these powerful applications! You'll find the latest available training dates at www.gfk-geomarketing.com/training.

And if you can't come to us, we'll come to you!
We offer training courses at your place of business!

>> Interested in a RegioGraph or DISTRICT training course? Contact Sonja Scharf at
+49 (0)7251 9295110 or s.scharf@gfk-geomarketing.com.



9) Trade fairs: Visit us at the 2008 mailingtage in Nuremberg!

From June 18-19, we’ll be presenting our innovative geomarketing solutions in Nuremberg at the mailingtagen 2008, the specialty trade fair for direct and dialogue marketing. You can find us in hall 4A at stand no. 111. We’re looking forward to your visit!

>> Book an individually tailored presentation of our services at www.gfk-geomarketing.com/fairs! If you have any questions, please contact Nicole Lahr at +49 (0)7251 9295160 or n.lahr@gfk-geomarketing.com.

10) Exclusive download: Euro 2008 match schedule

This edition’s exclusive download is a match schedule for the 2008 European Football Championship that starts next month in Austria and Switzerland. You won’t miss a game with this schedule, and it’s great for hanging in the office!

>> Download the map as a PDF:
www.gfk-geomarketing.com/gfk_geomarketing_enews/pdf/
0508_Match_Schedule.pdf (approx. 100 KB)

For questions related to GfK GeoMarketing e-News, please contact:

Cornelia Lichtner
Marketing
GfK GeoMarketing GmbH
c.lichtner@gfk-geomarketing.com

Management Board: Olaf Petersen, Wolfram Scholz, Dr. Eberhard Stegner
Amtsgericht Mannheim, HRB 250872

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