The effectiveness and efficency of branch networks are enhanced by ensuring the closest possible location to customers as well as a better geographic position than the competition.

Customer proximity and location evaluations

We've been carrying out professional customer proximity and location evaluations for decades, both in the retail and consumer-oriented service sectors (e.g., banks, building societies).

The quality of a branch network is determined by the degree of customer proximity, visitation frequency and accessibility. We assess these criteria by drawing on our extensive on-site experience and the large collection of GfK GeoMarketing market data.

Better customer proximity through optimized branch networks

We help many clients who want to expand their branch networks. In other cases, we help clients optimize their existing branch networks, ensuring that any changes do not impact negatively on customers' perceptions. We're proud of our many successes in these areas, particularly with regard to our clients from the banking and building society sectors.