Europe-wide location and real estate appraisals
Our location and real estate specialists assist clients throughout Europe, traveling on-site to deliver the best possible service. GfK GeoMarketing tailors its services according to the specific needs of our clients.
Make intelligent decisions, Europe-wide
Our market and location analyses, real estate utilization concepts and portfolio analyses give our clients the support they need to make informed investment decisions that are more likely to succeed.
We also offer branch network planning and optimization services for retailers and service providers.
In cases involving the economic development of public areas, we carry out compatibility studies for large-scale retail projects and real estate concepts.
White Paper: Re-definition of "core" in retail real estate (March 2012)
Despite the fact that so-called "core" retail real estate is highly coveted by investors, the way in which these investments are currently being defined does not ensure long-term security. GfK GeoMarketing offers a more serviceable definition of "core" in a new white paper. Free download
"Shopping centers more quickly realized in smaller German cities" (October 2011)
GfK GeoMarketing has examined the time required to implement shopping center projects in Germany from 2006 to 2011. Completion times increased during this period to just under seven years. Free download
“Location coupling” (Sept. 2010)
GfK GeoMarketing study examines so-called “location coupling” among Germany´s discount and supermarket grocery stores. Free download
"Retail in Europe 2010" (June 2010)
GfK GeoMarketing has compiled a survey on Europe´s retail trade for the year 2010. The study was conducted on behalf of ESCT, the European Shopping Center Trust. Free download
Success factors of shopping centers (May 2010)
GfK GeoMarketing financing and investment expert Manuel Jahn has written a 3-part white paper on the factors of success for Shopping Centers ...
Free download