GfK GeoMarketing
Determining product affinities
Does your customer database contain product usage information? If so, we can supplement this information with our own data and generate insightful information on product affinities.
Determine product potential
GfK GeoMarketing analyzes the product affinities for your entire customer database, drawing on its own extensive microgeographic databank.
If your own data is limited, we use the comprehensive market research data available through the GfK network in order to obtain the necessary information. We generate localized product affinity indicators in consultation with our colleagues from the customer research division.