A market potential analysis helps companies precisely determine their market position in the various regions in which they are active.

Determine market share at a glance

By comparing a company's regional turnover rates with the regional potential, it's possible to calculate regional market share indices (REMAX) that show the degree to which a region's market potential is being exploited. A GfK regional portfolio associates the REMAX values with regional potential, providing an insightful and easy-to-understand indication of your market performance in each of the regions in which you are active.