Geographic proximity significantly influences consumer behavior. Sales teams can benefit tremendously from knowing the distance between certain locaitons, which customers can be reached in a given time period and which competitors are located nearby.

A simple distance analysis often involves displaying the driving or flying distance between the various locations relevant to your company (e.g., between wholesalers and retailers, or between your company locations and those of competitors).

In evaluating individual locations, our experts use our micromarketing software application, RegioGraph, among other tools, in order to calculate a catchment area for your location that illustrates drive-time zones or linear distances. A high degree of precision is possible thanks to our microgeographic databank, PointPlus, which allows us to display information at the level of street segments. You receive this information in an easy-to-interpret report, complete with a map of the location in question (as well as the associated catchment area). In many cases, it's also possible to illustrate competitor locations in the catchment area.

The data on which we draw in preparing these reports ranges from population and socio-demographic data to information on purchasing power and consumer preferences according to region. We can also take into account information on businesses in the area, including competitors or relevant retail locations.

Geographic proximity and distance studies play a vital role in optimizing business operations. The support we provide in this area can help you to efficiently and effectively implement more favorable sales and marketing strategies.