GfK GeoMarketing
GfK GeoMarketing > Consultancy > Customer and market analyses > Customer structure analysis & scoring
Customer structure analysis & scoring
Do you really know your customers? Where they live, their consumer behavior, etc.? We provide a wide variety of services and information that increase your knowledge of your customers, which means more targeted sales and marketing strategies.
Customer structure analysis and microgeographic potential analysis
We help bring clarity to your customer base by combining your customer data with our microgeographic database, allowing us to identify strengths and weaknesses.
By analyzing existing and former customers, we can also determine the areas in which you are losing or gaining customers, allowing you to adjust your market and sales strategies accordingly.
This kind of analysis is the first step in calculating your potential for new customers as well as the precise rate of customer loss and aquisition.