The GfK World Map Edition is completely updated and expanded. The map edition is the most comprehensive collection of administrative and postcode maps on the market.
Thanks to growth in its real estate consulting division, GfK GeoMarketing moves into a larger office in Hamburg (Herrengraben 3-5).
Launch of a completely new version of RegioGraph at the CeBit trade fair: RegioGraph Strategy. This new version of the software supports street-level analyses of data and includes a gravity model feature for evaluating locations and catchment areas.
January: For the second time, RegioGraph wins the distinction of "Top Retail Product" of the year, awarded by the handelsjournals.
GfK GeoMarketing becomes a silver partner in the Oracle partner network, pledging to make all of its maps available in the Oracle format.
The new America Map Edition is released, offering a reliable foundation for risk management, sales territory planning and market analysis.
Release of RegioGraph 2010 with Europe-wide geocoding capabilities
GfK GeoMarketing's "Point of Sale" conference for the retail sector
RegioGraph named "Top Retail Product in 2010"
Release of the new Asia Map Edition with postcode, administrative and topographic maps for all 48 Asian countries.
GfK GeoMarketing hosts the GfK Retail & Real Estate Conference, which explores the theme of "The future of retail in Europe".
Release of RegioGraph 2009. In addition to many new functions, the software is renamed: "RegioGraph" becomes "RegioGraph Analysis", and the software formerly known as "DISTRICT" becomes "RegioGraph Planning".
GfK GeoMarketing welcomes its 100th employee.
RegioGraph wins a distinction in the "Knowledge Management" category of the Innovation Prize awarded by the Initiative Mittelstand at the CeBIT 2008 trade fair. The award-winning geomarketing sofware solution offers direct access from within the Microsoft Office 2007 applications, Excel, Word and PowerPoint.
RegioGraph 10 and DISTRICT 10 hit the market, offering users the best GfK GeoMarketing solution ever, complete with digital maps and purchasing power figures for a European country of choice.
DISTRICT wins the "Business Intelligence" category of the Innovation Prize awarded by the Initiative Mittelstand at the CeBIT trade fair.
The Real Estate Consulting division completes its 10,000th study.
GfK GeoMarketing publishes its Retail Location Guide for the first time, a comprehensive study of the retail situation in 20 European countries, with coverage of 180 cities.
GfK Purchasing Power Europe appears on the market, offering purchasing power figures for 40 European countries, including Turkey, at the level of municipalities and postcodes. The dataset enables user to compare consumer potential levels across national boundaries. The quality and precision of the data reflect GfK GeoMarketing's perfected methodology.
GfK Purchasing Power By Age Group is published for the first time. The dataset reveals that differences in purchasing power levels between age groups are just as significant as those between different regions.
GfK Purchasing Power for Retail Product Lines makes its first appearance on the market. This dataset gives companies a comprehensive overview of the consumption potential for 60 product lines in Germany's regions, districts, postcodes and - beginning in 2005 - street segments.
RegioGraph and DISTRICT version 6 are offered in English for the first time. An Italian version appears soon thereafter.
Introduction of the Real Estate Transparency Certification, resulting in greater transparency in the acquisition and management of real estate portfolios and projects.
GfK Purchasing Power for 12 retail product lines is released, expanding GfK GeoMarketing's collection of purchasing power datasets.
The GfK Euro Socio Styles consumer profile dataset is regionalized, making it a valuable tool for the planning and managing of marketing activities on all regional levels.
GfK GeoMarketing's first worldwide digital map set featuring municipalities and postcodes goes on the market. The commissioning client is a large reinsurance company who wants to assess the region-specific risk level for natural disasters. The worldwide digital map set later expands to more than 3,000 maps, providing coverage of more than 240 countries.
GfK Retail Purchasing Power is released, expanding GfK's line of purchasing power datasets. The GfK POS Turnover for Retail dataset is calculated and compiled for all municipalities with more than 10,000 inhabitants, making it possible to calculate the GfK Retail Centrality dataset at the level of municipalities with 10,000+ inhabitants for the first time.
The sales territory planning software solution DISTRICT is unveiled at the 1991 CeBIT trade fair (DISTRICT was initially developed to support a forklift manufacturer in its sales territory planning). The dynamic software application ushers in the end of the era of using conventional wall maps and pins to plan sales territories. RegioGraph hits the market the following year, developed for the purpose of territory analyses. DISTRICT and RegioGraph become the standard geomarketing software solutions for managing the location-related activities of sales, marketing and controlling teams.
Point Plus® is released, making GfK GeoMarketing one of the first German providers of a microgeographic databank, allowing companies to plan at a very detailed level.
GfK GeoMarketing begins providing customized data on turnover, allowing clients to analyze their performance and define precise goals for actualizing untapped potential. The turnover datasets quickly establish themselves on the market, allowing various branches to quantify turnover potential.
After much preparation, GfK GeoMarketing introduces its first purchasing power dataset for Europe at the beginning of the year. The dataset - known as "Europe-based Market Data" (Europa Basis-Marktdaten, or EBM) - allows users to compare purchasing power levels across 19 Western European countries at both the international and domestic levels.
The first GfK location appraisal is carried out.
The GfK Group commissions GfK GeoMarketing to produce the first GfK Demographics dataset, a collection of region-specific information on consumers, including purchsing power, point-of-sale retail turnover, age groups, automobile ownership, the distribution of businesses and industries and the construction sector in Germany's urban and rural districts. From this point forward, all members of the GfK Group receive yearly updates to this dataset.
The first Germany-wide GfK purchasing power map is released.
The GfK Purchasing Power dataset makes its debut. First calculated in 1934, the purchasing power study reveals the distribution of the population's net income according to place of residence. As one of the GfK's most important studies, the GfK Purchasing Power dataset establishes itself as the recognized benchmark for gauging consumer potential according to region.