2010

• April: Release of RegioGraph 2010 with Europe-wide geocoder
• April: "Point of Sale" GfK GeoMarketing conference for retail
• January: RegioGraph distinguished with "Top Retail Product of 2010" award

2009

• July: Release of the new Asia Map Edition with postcode, administrative and topographic maps for all 48 Asian countries.
• May: GfK Retail & Real Estate Conference hosted by GfK GeoMarketing. Key theme: "The future of retail in Europe". 
• April: Release of RegioGraph 2009. In addition to many new functions, there's a new name: The software formerly known as "RegioGraph" becomes "RegioGraph Analysis", and the software formerly known as "DISTRICT" becomes "RegioGraph Planning".

2008

• GfK GeoMarketing welcomes its 100th employee.
• RegioGraph wins a distinction in the "Knowledge Management" category of the Innovation Prize awarded by the Initiative Mittelstand at the CeBIT 2008 trade fair. The award-winning geomarketing sofware solution offers direct access from within the Microsoft Office 2007 applications, Excel, Word and PowerPoint.

2007

• RegioGraph 10 and DISTRICT 10 hit the scene, offering users the best GfK GeoMarketing solution ever, complete with digital maps and purchasing power figures for a European country of choice.
• DISTRICT wins the "Business Intelligence" category of the Innovation Prize awarded by the Initiative Mittelstand at the CeBIT.
• The Real Estate Consulting division completes its 10,000th study.

2006

• GfK GeoMarketing publishes its Retail Location Guide for the first time, a comprehensive study of the retail situation in 20 European countries, with coverage of 180 cities.
• GfK Purchasing Power Europe appears on the market, offering purchasing power figures for 40 European countries, including Turkey, at the level of municipalities and postcodes. The dataset enables user to compare consumer potential levels across national boundaries. The quality and precision of the data reflect GfK GeoMarketing's perfected methodology.

2005

• GfK Purchasing Power By Age Group is published for the first time. The dataset reveals that differences in purchasing power levels between age groups are justed as significant as those between different regions.

2003

• GfK Retail Purchasing Power for Retail Product Lines makes its first appearance on the market. This dataset gives companies a comprehensive overview of the retail situation for 60 product lines in Germany's states, counties, greater metropolitan areas, postcode districts and - beginning in 2005 - street segments.

2001

• RegioGraph and DISTRICT version 6 are offered in English for the first time. An Italian version appears soon thereafter.
• Introduction of the Real Estate Transparency Certification, resulting greater transparency in the acquisition and management of real estate porfolios and projects.

1997

• GfK Purchasing Power for 12 retail product lines is released, expanding GfK GeoMarketing's collection of purchasing power datasets.
• The GfK Euro Socio Styles consumer profile dataset is regionalized, making it into a valuable tool for the planning and managing of marketing activities on all geographic levels.

1995

• GfK GeoMarketing's first worldwide digital map set featuring municipalities and postcodes goes on the market. Its client is a large reinsurance company who wants to assess the region-specific risk level for natural disasters. The worldwide digital map set later expands to more than 3,000 maps, providing coverage of more than 240 countries.

1994

• GfK Retail Purchasing Power is released, expanding GfK's line of purchasing power datasets. The GfK POS Turnover for Retail dataset is calculated and compiled for all municipalities with more than 10,000 inhabitants, allowing, for the first time, coverage of towns with a 10,000+ population in the GfK Retail Centrality dataset.

1991

• The sales territory planning software solution DISTRICT is unveiled at the 1991 CeBIT trade fair (DISTRICT was initially developed to support a forklift manufacturer in its sales territory planning). The dynamic software application ushers in the end of the era of using conventional wall maps and pins to plan sales areas. RegioGraph hits the market the following year, developed for the purpose of territory analyses. DISTRICT and RegioGraph become the standard geomarketing software solutions for the location-related activities of sales, marketing and controlling teams.
• GfK POINTplus is released, making GfK GeoMarketing one of the first German providers of a microgeographic databank, allowing companies to perform ultra-precise planning through the combination of company and micromarket data and their subsequent visualization on digital maps.

1970

• GfK GeoMarketing begins providing customized data on turnover, allowing clients to analyze their performance and define precise goals for actualizing untapped potential. The turnover datasets become hot items as GfK GeoMarketing expands the range of branches for which it provides coverage, allowing companies to calculate turnover potential for a given product area.

1968

• After much preparation, GfK GeoMarketing introduces its first purchasing power dataset for Europe at the beginning of the year. The dataset - known as "Europe-based Market Data" (Europa Basis-Marktdaten, or EBM) - allows users to compare purchasing power levels across 19 western European countries at both the international and domestic levels.

1957

• The first GfK location appraisal is carried out.

1956

• The GfK Group charges the company with the production of the first GfK Demographics dataset, a collection of region-specific information on consumers, including purchsing power, point-of-sale retail turnover, age groups, automobile ownership as well as the distribution of businesses and industries in Germany's cities, greater metropolitan areas and countries. From this point forward, all members of the GfK Group receive yearly updates to this dataset.

1955

• The first Germany-wide GfK Purchasing Power dataset is released.

1937

• The GfK Purchasing Power dataset makes its debut. First calculated in 1934, the purchasing power study shows the population's net income level according to place of residence. The GfK Purchasing Power dataset is one of GfK's most important studies and soon becomes the recognized benchmark for gauging consumer potential according to region.