TigerTurf International manufactures high-quality synthetic turf for the sports and leisure industries. TigerTurf is one of the largest companies in this sector, with a parent company (Astrograss) in Auckland (founded in 1980), an assembly plant in Melbourne and a production site in Kidderminster (UK), which opened in 2000.

Whether for football, hockey, tennis or a wide variety of other sports, a customized synthetic turf solution is available. TigerTurf supplies its products to sports facilities across the globe.

Challenging climatic conditions, lack of space and increasing approval of synthetic turf usage from regulatory bodies such as FIFA and UEFA have resulted in a surge in demand for TigerTurf products around the world.

The challenge of the synthetic turf market lies in documenting and visualizing the virtually endless array of sports facilities in our areas of operation. Records of the statistical allocation of our products in their respective countries of use play an important role - along with other factors - in maintaining a close eye on the market and region-specific demand and potential levels. It's also very important to keep track of the competition.

Additionally, due to its rapid growth, TigerTurf has to cope with large geographic and time differences among its widely distributed clients.

The geomarketing software application RegioGraph offers sophisticated solutions to all these problems. Thanks to the maps produced by the program, the company was able to achieve an unprecedented level of transparency in its internal communications. RegioGraph also provides a reliable and objective foundation for making more informed business decisions. For example, when we compare past sales in a given region to the current number of sport facilities in the same region, the extent of untapped potential becomes immediately apparent.

Other things about RegioGraph that greatly appeal to TigerTurf include its availability in English and free access to a RegioGraph support hotline.

"The great advantage of RegioGraph is that, thanks to the detailed information from virtually every country in the world already contained within the application, market development and potential levels can be visualized very quickly and easily," says Martina Kass, TigerTurf Export Manager for European sales. "The maps, which management at first derided as mere 'toys,' soon became an important decision-making instrument within the company."

Visit TigerTurf at www.tigerturf.co.uk.