Successful geomarketing depends upon the use of high-quality digital maps. These maps serve as the vital building blocks for visualizing your company and market data within a geomarketing software application. Using digital maps as your foundation, you can import company and market data to create insightful visualizations of your border-crossing market activities as well as your branch network and sales territory structures. The data is associated with points on the digital maps - a process commonly referred to as "geocoding" - by using a shared geographic point of reference, such as postcodes. Considering that at least 80% of all company data has a place-based component, the possibilities for regional analyses are nearly endless.

As in the case of market data, success depends upon the use of precise, comprehensive and up-to-date digital maps.

Go to the next point: Geomarketing software.