GfK GeoMarketing > About geomarketing > Geomarketing components > Consultancy

Consultancy

Companies can of course carry out successful geomarketing independently, but there is tremendous value in seeking assistance from a highly experience and competent geomarketing service provider. External consultants can offer much-needed objectivity and provide invaluable support from the planning phase to the implementation stage of major business decisions. Geomarketing experts possess a wealth of knowledge and have immense experience in carrying out sales territory planning and location evaluations for many different types of companies in various countries and markets.

Geomarketing professionals help businesses save valuable time and achieve transparency in their decision-making processes. Also, many projects require an extensive and thorough appraisal in order to ensure compliance with existing building codes and regulations. Taking advantage of the expertise of a neutral third party can provide tremendous peace of mind regarding the issue of legalities. Finally, geomarketing consultants can give companies access to specialized datasets that have been compiled and organzied according to their individual needs - from purchasing power figures for Belarus to data on the customer visitation frequency enjoyed by a prospective retail location in Riga, the possibilities for custom-tailored data are endless! In short, businesses can gain a lot by drawing on the expertise and perfected methodologies offered by competent and well-established geomarketing providers.

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New market data

  • GfK Demographics 2011: household types, income brackets, age structure more
  • GfK Purchasing Power Germany 2012: Stagnating consumer potential more
  • New study locates retail turnover for clothing in Germany more
  • Purchasing Power Europe: rising income despite economic uncertainty more
  • Germany: 40% of retail purchasing power for food more
  • 2011 Retail Purchasing Power in Europe more

New digital maps

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  • Europe Map Edition 2011 / 2012 out now more
  • World Edition 2011: up-to-date global postcode & admin maps more
  • Africa redigitized: maps for 56 countries more
  • White Paper: "Working with digital maps and geodata in Oracle applications" more

News Real Estate Consulting

  • Shopping centers more quickly realized in smaller German cities more
  • Study on European retail 2010/2011 more