GfK GeoMarketing > About geomarketing > Geomarketing components

Geomarketing components

Geomarketing encompasses a wide range of components and services. Geomarketing software, market data, digital maps and expert consultancy services offer a multifaceted approach to answering location-related questions in sales, marketing and controlling.

Here we provide a brief overview of the key geomarketing components:

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New market data

  • GfK Demographics 2011: household types, income brackets, age structure more
  • GfK Purchasing Power Germany 2012: Stagnating consumer potential more
  • New study locates retail turnover for clothing in Germany more
  • Purchasing Power Europe: rising income despite economic uncertainty more
  • Germany: 40% of retail purchasing power for food more
  • 2011 Retail Purchasing Power in Europe more

New digital maps

  • New 6-digit postcode map for Russia more
  • Europe Map Edition 2011 / 2012 out now more
  • World Edition 2011: up-to-date global postcode & admin maps more
  • Africa redigitized: maps for 56 countries more
  • White Paper: "Working with digital maps and geodata in Oracle applications" more

News Real Estate Consulting

  • Shopping centers more quickly realized in smaller German cities more
  • Study on European retail 2010/2011 more