Suggestions for further reading on geomarketing, sales territory planning and geomarketing software:
GfK GeoMarketing (2011): "Key European retail data 2010 review and 2011 forecast"
GfK GeoMarketing (2011): RegioGraph in marketing
GfK GeoMarketing (2011): Study "Hybrid malls"
GfK GeoMarketing (2010): RegioGraph in Sales
GfK GeoMarketing (2010): Sales Territory Planning in Practice
Dr. Stegner, E. (2010): White Paper "Location agglormerations"
Jahn, M. (2010): White Paper Series 1-3: Success factors of shopping centers
GfK GeoMarketing (2010): "Retail in Europe 2010" (on behalf of ESCT)
GfK GeoMarketing (2009): "Geomarketing in practice – Achieving market optimization through spatial analysis" (2. edition)
JAHN, M. (2009): White paper on German shopping-centers from an investor’s perspective
GfK GeoMarketing (2008): “Geomarketing in practice – Achieving market optimization through spatial analysis” (1. edition)
GfK GeoMarketing Magazine: Our customer magazine provides you with the latest information on GfK GeoMarketing's products and services as well as the dynamic field of geomarketing. Published quarterly; download here
GfK GeoMarketing e-news:
Our monthly e-News keep you up-to-date with the latest news from GfK GeoMarkting. Download here
GUIDER, C. (2010): “New Cartographic Basis for Risk Assessment in Latin America”, Directions Magazine October 24, 2010
GUIDER, C. (2010): “Pinpointing Growth in the European Retail Market”, Directions Magazine August 16, 2010
GUIDER, C. (2009): “Geomarketing Illuminates Strengths in German Retail Market”, Directions Magazine April 10, 2009
LICHTNER, C. (2008): “Access “Geo” From Inside Microsoft Office 2007“. Interview on new geomarketing software release in GIS Café
URNER, M. (2008): “Why GeoMarketing?“. In: Postal Technology International, issue 2/2008, pp. 37-39
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