Suggestions for further reading on geomarketing, sales territory planning and geomarketing software:

In-house publications

GfK GeoMarketing (2011): "Key European retail data 2010 review and 2011 forecast"

GfK GeoMarketing (2011): RegioGraph in marketing

GfK GeoMarketing (2011): Study "Hybrid malls"

GfK GeoMarketing (2010): RegioGraph in Sales

GfK GeoMarketing (2010): Sales Territory Planning in Practice

Dr. Stegner, E. (2010): White Paper "Location agglormerations"

Jahn, M. (2010): White Paper Series 1-3: Success factors of shopping centers

GfK GeoMarketing (2010): "Retail in Europe 2010" (on behalf of ESCT)

GfK GeoMarketing (2009): "Geomarketing in practice – Achieving market optimization through spatial analysis" (2. edition)

JAHN, M. (2009): White paper on German shopping-centers from an investor’s perspective

GfK GeoMarketing (2008): “Geomarketing in practice – Achieving market optimization through spatial analysis” (1. edition)

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GfK GeoMarketing Magazine: Our customer magazine provides you with the latest information on GfK GeoMarketing's products and services as well as the dynamic field of geomarketing. Published quarterly; download here

GfK GeoMarketing e-news:
Our monthly e-News keep you up-to-date with the latest news from GfK GeoMarkting. Download here

Articles in print or online publications

GUIDER, C. (2010): “New Cartographic Basis for Risk Assessment in Latin America”, Directions Magazine October 24, 2010
http://www.directionsmag.com/articles/new-cartographic-basis-for-risk-assessment-in-latin-america/139548

GUIDER, C. (2010): “Pinpointing Growth in the European Retail Market”, Directions Magazine August 16, 2010
http://www.directionsmag.com/articles/pinpointing-growth-in-the-european-retail-market/129857

GUIDER, C. (2009): “Geomarketing Illuminates Strengths in German Retail Market”, Directions Magazine April 10, 2009
http://www.directionsmag.com/article.php?article_id=3112

LICHTNER, C. (2008): “Access “Geo” From Inside Microsoft Office 2007“. Interview on new geomarketing software release in GIS Café
http://www10.giscafe.com/nbc/articles/view_weekly.php?articleid=531429&page_no=1

URNER, M. (2008): “Why GeoMarketing?“. In: Postal Technology International, issue 2/2008, pp. 37-39