GfK GeoMarketing
GfK GeoMarketing > About geomarketing > Applications
How can geomarketing help me?
Companies of all sizes and from all branches of trade can profit from geomarketing.
Overview of geomarketing applications
Below are some specific examples of how geomarketing can enhance key business practices:
- Controlling:
- Marketing: Read more
- Market analyses - Read more
- Target group localization
- Media planning - Read more
- Direct marketing/Micromarketing - Read more
- Sales: Read more
- Sales territory planning - Read more
- Sales planning - Read more
- Product range structuring at the point of sale
- Business strategizing: Read more
Overview of business branches
- Public authorities
- Investors/Banks
- Project developers
- Retail
New market data
- GfK Demographics 2011: household types, income brackets, age structure more
- GfK Purchasing Power Germany 2012: Stagnating consumer potential more
- New study locates retail turnover for clothing in Germany more
- Purchasing Power Europe: rising income despite economic uncertainty more
- Germany: 40% of retail purchasing power for food more
- 2011 Retail Purchasing Power in Europe more