GfK GeoMarketing > About geomarketing

Geomarketing knowledge

The most important applications illustrated through practice-based examples

Geomarketing knowledge - The most important applications illustrated through practice-based examples

Learn all about geomarketing: expert tips, users reports, etc.!

Geomarketing is the analysis and visualization of the place-based component of market- and company data for the sake of making more informed decisions. Geomarketing answers all of a company's "where" questions: Where are my customers located? Where am I generating the most turnover? Where is my target group most concentrated? Where do I have a strong or lacking market presence? These are just a handful of examples: The possibilities are endless!

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New market data

  • GfK Demographics 2011: household types, income brackets, age structure more
  • GfK Purchasing Power Germany 2012: Stagnating consumer potential more
  • New study locates retail turnover for clothing in Germany more
  • Purchasing Power Europe: rising income despite economic uncertainty more
  • Germany: 40% of retail purchasing power for food more
  • 2011 Retail Purchasing Power in Europe more

New digital maps

  • New 6-digit postcode map for Russia more
  • Europe Map Edition 2011 / 2012 out now more
  • World Edition 2011: up-to-date global postcode & admin maps more
  • Africa redigitized: maps for 56 countries more
  • White Paper: "Working with digital maps and geodata in Oracle applications" more

News Real Estate Consulting

  • Shopping centers more quickly realized in smaller German cities more
  • Study on European retail 2010/2011 more