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GEOMARKETING KNOWLEDGE

Geomarketing in practice - Success through regional market management

Geomarketing is the analysis and visualization of the place-based component of market- and company data for the sake of making more informed decisions. Geomarketing answers all of a company's "where" questions: Where are my customers located? Where am I generating the most turnover? Where is my target group most concentrated? Where do I have a strong or lacking market presence? These are just a handful of examples: The possibilities are endless!

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